Cafe 1911

Written By Amy Marshall

Overview

Cafe 1911 is the popular cafe located within Palmers Garden Centre. Over time, it had naturally evolved without a defined brand identity, meaning its visual and verbal communications didn’t fully reflect the quality of its offerings or the atmosphere of the space.

Marshall & Co worked with the team to develop a distinct brand identity that complemented the garden centre while giving the café its own personality and presence.

The Challenge

While Cafe 1911 had a loyal customer following, the lack of formal branding created several challenges:

  • No official visual identity or brand guidelines

  • Inconsistent design across menus, signage, and marketing materials

  • Limited guidance for the internal team on maintaining a cohesive brand

The goal was to create a professional, flexible brand that could guide all communications and physical touchpoints, from print to interiors, while maintaining alignment with Palmers Garden Centre.

The Strategy

The project focused on defining a clear, cohesive identity for the café that would:

  • Reflect the cafe’s unique offerings and welcoming atmosphere

  • Sit harmoniously alongside Palmers Garden Centre branding while giving Cafe 1911 its own personality

  • Provide internal teams with tools and guidance to apply the brand consistently across print, digital, and physical spaces

This involved exploring visual identity, colour palette, logo concepts, tone of voice, and design applications across multiple touchpoints.

The Solution

Deliverables included:

  • Brand guidelines including logo, colour palette, typography, tone of voice, and usage rules

  • Look book to inspire cafe interiors and décor

  • Menu redesign to reflect the new brand identity

  • Large format advertising and print collateral

  • Templates for the internal team to ensure consistent design across all communications

The new brand provided a flexible system that allowed the café to establish a clear identity while remaining aligned with the overarching Palmers Garden Centre brand.

The Outcome

Cafe 1911 now has a professional, distinctive brand that reflects the quality of its offerings and enhances the customer experience.

The combination of logo, colour palette, tone of voice, and templates gives the team the confidence to maintain consistency across menus, marketing materials, signage, and interiors.

The new identity ensures the cafe stands out in its own right while maintaining a harmonious connection to Palmers Garden Centre, supporting ongoing engagement, marketing, and brand growth.

 
Amy Marshall
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