Hawgrip Plant Centre
Overview
Hawgrip Plant Centre is a family-run plant centre and nursery, serving local customers with high-quality plants, gardening supplies, and expert advice.
The business wanted to strengthen its presence in a competitive market, clarify its brand identity, and refresh its digital presence to better communicate its expertise and offerings.
The Challenge
Hawgrip had a loyal customer base, but its brand messaging and visual identity were inconsistent.
Key challenges included:
Lack of clarity around the business’s positioning and unique strengths
Inconsistent branding across digital and in-store communications
A website that no longer fully reflected the quality of the products and customer experience
The goal was to define a clear, cohesive brand and update its online presence to better reflect the business’s values and expertise.
The Strategy
The project began with a brand discovery process, including discussions with the business owners to define:
Brand positioning in a competitive gardening and nursery market
Core values and messaging to guide all communications
How the business wanted to be perceived by customers
This strategic foundation informed the creation of updated brand guidelines and the refresh of digital assets.
The Solution
Deliverables included:
Refined brand positioning to clearly articulate Hawgrip’s unique strengths
Updated brand guidelines, providing visual and verbal consistency across all touchpoints
Website redesign with improved user experience, updated copy, and refreshed visual identity
These improvements ensured that Hawgrip presented a professional, consistent and approachable image to both existing and prospective customers.
The Outcome
The refreshed brand and website give Hawgrip a clear, professional identity that accurately reflects its expertise and quality offerings.
The business now has a strong foundation for consistent marketing and communications, helping to attract new customers, strengthen loyalty, and support growth in a competitive market.