The Pony Club
Overview
The Pony Club approached Marshall & Co to support the 90th Anniversary celebrations with a suite of digital design tasks.
The project included social media, website, presentations, and video assets to promote the milestone and the “Ride Around the World” campaign, helping engage members and highlight key events throughout the celebrations.
The Challenge
The Pony Club wanted a cohesive and recognisable visual identity for the 90th Anniversary campaign across multiple digital platforms and formats.
Challenges included:
Adapting a consistent design for social media, website, presentations, and video assets
Creating campaign visuals that worked across multiple formats and dimensions
Designing countdown and event graphics to build excitement for the “Ride Around the World” campaign
The aim was to make the anniversary campaign memorable, engaging, and versatile, while maintaining brand recognition.
The Strategy
The approach focused on developing a flexible visual system that could be applied across all digital touchpoints.
Key steps included:
Establishing the campaign identity with a recognisable logo, hashtag, and visual style
Creating templates and adaptable designs for multiple formats, ensuring consistency across social media, website, and presentation slides
Designing countdown graphics and other campaign elements to drive engagement and excitement
This approach ensured that the campaign could scale efficiently while remaining visually cohesive.
The Solution
Deliverables included:
Social media artwork: campaign name, hashtag, and logo adapted to multiple shapes and sizes for different platforms
Website hero/header graphics to highlight the anniversary and ongoing events
PowerPoint and video graphics for presentations and digital media
Countdown visuals for the “Ride Around the World” campaign, to maintain momentum and engagement across social media and the website
All assets were designed to be flexible, consistent, and visually engaging, supporting the overall 90th Anniversary campaign effectively.
The Outcome
The Pony Club had a professional and cohesive visual identity for its 90th Anniversary campaign, helping engage members and the wider community.
The flexible designs allowed the team to apply the assets consistently across social media, the website, presentations, and videos, maintaining strong brand recognition throughout the celebrations.
The countdown and campaign graphics helped generate excitement, drive engagement, and highlight key moments, ensuring a memorable anniversary for members and supporters alike.